Measure Your Social Influence with Klout Score
Being someone who is very active on social media, and one who is really crazy about knowing his performance on it, I have known Klout for the last two to three years. I have been constantly monitoring my Klout score since then, but didn’t know how damn serious people are about it. I actually read this somewhere the other day that a person, with more than 20 years of experience in the field, was not hired by a marketing agency as its Vice President because he didn’t know what Klout was all about. When checked, he had a Klout score of 34 which was not very impressive. The agency actually went on to hire somebody with a higher Klout score instead.
Yes, like it or not, a person’s social media influence is now taken very seriously. And Klout, in a very crisp manner gives out the exact information that one looks for when measuring this influence.
WHAT IS KLOUT?
In simple terms, it’s just a number, a number between 1 and 100. It is a score that determines how influential you are in the online space. It also tells you about the ‘topics’ on which you are influential. We all have tons of social media accounts, and on every account we say many things. And then, there is an audience in the form of friends, followers, subscribers, etc. who might or might not be interested in what we say. This is what does; it tells you how much you influence this audience through your many social media arms. The higher the Klout score, the more influential you are.
CAN I FLAUNT MY KLOUT SCORE?
If you have it, flaunt it. You have a high Klout score, it is something that you can surely show off during your job interview, and turn the interview in your favor. Klout tells you about your ability to move content over the social media channels that creates reactions. And looking at the number of jobs that depend on this ability in today’s scenario, it can be a very good number to consider.
HMM…THIS LOOKS INTERESTING!
I’m sure that it’s not too hard to agree to one point. The point that no matter how much we try to hide this, but we all like to get noticed on social media. And Klout tells you, how successful you are at this – getting noticed. It takes into account the likes/comments your posts receive, the retweets/favorites your tweets receive, your foursquare activity, your connections on linkedin, etc. As of today, you can connect your Facebook, Twitter, Google+, Linkedin, Instagram, Wikipedia, your blogs, and all of such other stuff to Klout. The more accounts you connect to Klout, the more you help yourself improve that score.
PERKS, OH PERKS!
Brands work with Klout through Perk-campaigns wherein the brands offer free experiences or products to Klout users. The users have to match a pre-defined set of criteria including their Klout score, geographical location and topics which they are influential on. Hence, it is a win-win situation where the users have a chance to win perks, leverage their influence and become even better. Doesn’t the idea of winning perks actually boost your will to be more influential?
A play on the English word ‘clout’ which means influence, it’s a cool measure to see if your voice is heard, your presence is felt and your influence rewarded.
So essentially Klout is about walking the talk, at least virtually! And we, at DigiShovel would love to know your Klout score. So are you ready to share and show-off your influence!
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